Her Swoosh:

The Women Who Built Nike

This book shares the intimate, behind-the-scenes, untold stories of the female designers, marketers, innovators, change makers, executives, and athletes who built Nike.

Structured around Nike’s 11 original corporate maxims revised by Janet Champ plus a new 12th maxim, Remember the Women, the book's gifted storytelling uses 55 individual first-person interviews and archival research to inspire the readers.

The result is a page-turning narrative that could easily double as a case study in innovation, gender, systems change and corporate culture. This book will be highly sought after by leaders navigating brand and business growth globally.

Her Swoosh Storytellers

Structured around Nike’s 11 original corporate maxims revised by Janet Champ plus a new 12th maxim, Remember the Women, the book uses gifted storytelling built from 55 individual first-person interviews and archival research.

Darcy Winslow

Darcy Winslow is a globally recognized leader in sustainability, innovation, and systems thinking. With 23 years of experience at Nike, Darcy played a transformative role in shaping the company’s approach to sustainability, gender inclusivity, and leadership.

Ellen Schmidt-Devlin, PhD

Ellen Schmidt Devlin is a seasoned sports industry leader, entrepreneur, and academic. With nearly three decades at Nike and a subsequent career in higher education, she bridges practice and scholarship.

With Janet Champ, the celebrated creative force behind Nike’s groundbreaking “If You Let Me Play” campaign and Scott Reames, Nike’s first official corporate historian for 17 years.

Legacy

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